All posts tagged about attribution

March 30, 2026

Beyond the Guesswork: Why Probabilistic Attribution Breaks Referral Economics

Discover why probabilistic matching fails mobile referral programs and how it distorts unit economics for subscription-based apps.

March 23, 2026

The Hidden Legal and Technical Risks of Fingerprint-Based Attribution

Fingerprinting is no longer a "gray area" for mobile apps. Learn why relying on probabilistic matching creates technical debt and compliance risks.

June 29, 2026

Moving from Surveillance to Consent: The New Standard for Mobile Attribution

Learn why privacy-first attribution is more than just compliance. It is a technical shift from passive tracking to active user-confirmed intent.